Feeju is a wellness brand founded in Greece, known for its functional shots and commitment to premium ingredients and everyday wellbeing.
This project was led by the founder as part of a Korea market entry initiative, encompassing brand localization, D2C commerce development, regulatory coordination, and launch strategy.
Responsibilities included:
- Korea Market Research
- Brand Localization
- D2C Commerce Development
- Regulatory & Labeling Coordination
- Pricing & Channel Strategy
- Marketing & Growth Planning
The objective was to successfully introduce Feeju to the Korean market while preserving its European brand identity and adapting it to local consumer expectations.
From initial market assessment to launch preparation, the project required close collaboration across international stakeholders, operations, logistics, and marketing teams.
Feeju represents a hands-on example of how global brands can be successfully adapted for Korea through thoughtful execution and local market expertise.
Selected experience of the founder in global brand launch and market entry strategy.
