A well-established Korean entertainment IP with strong domestic recognition was being commercialized through licensing and business operations.
This project involved supporting the commercial structure around the IP, including licensing coordination and day-to-day business execution.
Key areas of work included:
- Licensing Agreement Coordination
- Contract Review & Documentation
- Business Operations Management
- D2C & Commerce Planning
- Channel & Partnership Coordination
The work focused on establishing a sustainable framework for commercialization while coordinating contracts, commerce planning, partners, and operational responsibilities.
This case reflects the intersection of intellectual property, brand management, commerce, and practical operations.
Client and IP details are withheld to respect confidentiality and project scope.
